- Key Responsibilities
UA Strategy and Execution:
- Own and execute comprehensive UA strategies across multiple products and channels (Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and others).
- Manage large-scale acquisition budgets to achieve aggressive install and revenue goals.
- Optimize campaign performance through in-depth analysis of KPIs (CPI, ROAS, activation rates, cohort metrics) at network, campaign, and geo levels.
- Continuously assess and improve UA workflows, tools, and processes for greater efficiency and scalability.
Team Leadership and Collaboration:
- Lead, mentor, and develop a team of UA specialists (team size <10), ensuring high execution standards and consistent achievement of performance targets.
- Build and maintain strong relationships with strategic partners and ad networks.
- Collaborate closely with Product, Monetization, Creative, and Data teams to align growth initiatives and maximize results.
- Conduct market research, competitive analysis, and stay ahead of industry trends to identify new opportunities.
- Requirements Knowledge and Experience:
- 3+ years of hands-on User Acquisition experience in mobile gaming or apps.
- 1+ years of proven people management and team leadership experience.
- Deep expertise in the mobile growth stack: MMPs, mediation platforms, analytics tools, SDKs, ad networks, and DSPs.
- Bachelor’s or College degree in Marketing, Business, Information Technology, or a related field.
Skills:
- Highly analytical with strong proficiency in UA data tools; able to derive actionable insights and drive decisions.
- Self-driven, goal-oriented, and comfortable managing complex projects in a fast-moving environment.
- Excellent communication and interpersonal skills for team leadership and cross-functional collaboration.
- Proactive mindset with a passion for learning and adapting to new trends and technologies.
Preferred:
- Experience with Agile methodologies and global market campaigns.
- Benefits:
- Signing bonus equivalent to one month’s salary for successful candidates joining in late 2025.
- Attractive salary range: 30,000,000 – 60,000,000 VND (negotiable based on experience).
- Salary reviews twice a year
- Performance bonuses twice a year, plus hot bonuses, 13th-month salary, birthday bonuses, holiday bonuses (including all national holidays, 8/3, 20/10, International Men’s Day 19/11), and special occasion gifts (weddings, funerals, etc.).
- Private health insurance (PVI Care) for employees and their family members.
- 15 annual leave days per year + 1 birthday leave day.
- Daily lunch allowance: 35,000 VND/day.
- Annual company trip (including international travel), regular health check-ups, special event celebrations, and daily tea breaks.
- Opportunity to work on large-scale mobile apps for global markets (US, Australia, etc.).
- Clear career progression path with dedicated training to advance to senior or leadership roles for high-potential employees. Personalized training and development support for each employee.
- Fun company activities including team building, entertainment, free teabreak, coffee,…
- Friendly and supportive work environment where team members grow together
- Location, Working hours:
- Location: An Khanh Ward, District 2, Ho Chi Minh City.
- Work time: Monday to Friday, 9:00 AM – 6:30 PM
