Job Description
Build User Acquisition strategy for the company’s Mobile Game products.
Manage and optimize advertising budget across multiple platforms: Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin, Mintegral.
Track and be responsible for KPIs: CPI, ROAS, Retention, LTV, Payback, Revenue.
Analyze data to build product scaling strategies.
Lead, train, and develop the UA team.
Assign tasks, review performance, and support team members’ capability enhancement.
Coordinate with Product, BI, Monetization, and ASO to maximize product growth.
Report campaign performance and propose development plans to senior management.
Requirements
At least 3 years of experience in User Acquisition for Mobile Games.
At least 6 months in a Team Lead or Senior position leading a team.
Proficient in advertising platforms: Meta Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin.
Experience managing large budgets and scaling global campaigns.
Proficient in AppsFlyer, Adjust, or other Mobile Measurement Partners (MMP).
Data analysis and data-driven decision-making skills.
Ability to train, build processes, and develop teams.
English reading comprehension for professional documents is an advantage.
Benefits
Competitive salary based on capability.
KPI bonus and project bonus.
Periodic salary review.
Holiday, Tet, and 13th-month bonuses.
Team Building, Company Trip.
Opportunity to build and develop a UA Game team from an early stage.
Dynamic working environment with long-term development orientation.
