Develop and execute overall sales strategies and annual business plans.
Drive revenue, volume, and profit growth across all sales channels.
Lead both Traditional Trade (TT) and Modern Trade (MT) sales operations.
Collaborate closely with senior management to align commercial activities with company objectives.
Identify and develop new business opportunities.
Expand distribution networks and customer coverage.
Strengthen relationships with existing distributors and key accounts.
Build long-term growth strategies beyond short-term monthly targets.
Balance sales growth with profitability objectives.
Manage pricing structures, trade terms, and promotional investments.
Monitor and improve business performance through financial analysis.
Establish and standardize sales management processes.
Monitor daily sales performance and execution.
Manage distributor PSI (Purchase, Sales, Inventory).
Analyze sell-out data and market performance.
Improve forecasting accuracy and business planning.
Track new outlet performance and implement corrective actions when necessary.
Build, lead, and develop a high-performing sales organization.
Recruit, coach, and mentor future leaders.
Establish effective sales management systems and KPIs.
Develop strong relationships with distributors, retailers, and strategic partners.
Build networks not only with buyers but also with decision-makers throughout partner organizations.
Minimum 10 years of B2B/FMCG sales experience.
At least 5 years of people management experience.
Business-level English proficiency.
Strong leadership and strategic planning capabilities.
Experience driving sales growth through distribution networks and key accounts.
Experience within FMCG companies.
Experience with hygiene, baby care, personal care, or household products.
Experience from competitors or similar industries, such as:
Diana Unicharm
Kimberly-Clark Vietnam
Procter & Gamble (P&G)
Kao Vietnam
Previous experience as Sales Director, Commercial Director, General Manager, or equivalent leadership role.
Knowledge of E-commerce, Brand Marketing, and Logistics.
Japanese language ability is a plus.
Salary Range: USD 6,000 – 8,000 Gross per Month
Annual Package: USD 78,000 – 104,000 Gross per Year
(final package will be determined based on experience and qualifications)
Annual performance review
Annual bonus
Social insurance and statutory benefits
Opportunity to work directly with Japanese executive leadership
Significant autonomy in shaping the organization’s future
