- KEY RESPONSIBILITIES
Advertising and Campaign Management
- Plan and execute multi-channel digital advertising campaigns, including Display, Social Media, and Video ads.
- Monitor, analyze, and optimize campaign performance to maximize ROI and achieve KPIs.
- Manage advertising budgets effectively, ensuring all campaigns are delivered within financial parameters.
Analytics and Reporting
- Utilize advanced analytics tools (e.g., Google Analytics, Adjust, AppsFlyer) to track and report on campaign performance.
- Prepare comprehensive reports and presentations for senior management, highlighting key metrics and actionable insights.
- Provide data-driven recommendations to continuously refine digital marketing strategies.
Digital Marketing Strategy
- Develop and implement holistic digital marketing strategies to enhance online presence and support core business objectives.
- Stay ahead of industry trends and emerging technologies to maintain a competitive edge.
Content Creation and Management
- Curate and manage high-quality content across all digital platforms (websites, blogs, social media, and email).
- Ensure brand consistency in voice, tone, and visual identity across all marketing collateral.
- Partner with the design team to produce visually compelling assets.
SEO and SEM Optimization
- Optimize website and store content to improve organic search rankings (SEO/ASO).
- Conduct keyword research and implement industry best practices.
- Manage and scale Pay-Per-Click (PPC) campaigns on Google Ads, Meta, and TikTok.
Collaboration and Coordination
- Work closely with the marketing team to ensure synergy across integrated campaigns.
- Coordinate with internal technical teams and external vendors to execute marketing initiatives.
- Align marketing strategies with sales objectives to drive overall business growth.
- JOB REQUIREMENTS
Knowledge & Experience
- Education: Bachelor’s degree in Marketing, Business, Economics, or a related field.
- Experience: 1–2 years of hands-on experience in Digital Marketing, Performance Marketing, or User Acquisition.
- Domain: Solid understanding of digital marketing fundamentals, paid advertising, and user conversion funnels.
- Experience or a strong interest in the Mobile Apps/Mobile Games industry is a significant advantage.
Technical Skills
- Analytical Mindset: Proficiency in data interpretation and performance optimization.
- Tools: Expert use of Google Ads, Meta Ads, TikTok Ads, and Google Analytics.
- Software: Proficient in Google Sheets/Excel and Canva; familiarity with reporting dashboards (Tableau/Looker Studio) is a plus.
- Language: High proficiency in English (Reading, Writing, Speaking, and Listening).
Soft Skills & Attitude
- Proactive: Highly responsible and takes full ownership of assigned tasks.
- Adaptability: Ability to thrive in a fast-paced, evolving environment.
- Detail-oriented: Strong organizational skills with the ability to manage multiple projects simultaneously.
- Growth Mindset: Open to feedback, eager to learn, and committed to long-term professional development.
- COMPENSATION & BENEFITS
Income & Growth
- Salary: Competitive package up to $1,000/month.
- Review: Regular salary increments based on company regulations and performance evaluations.
- Bonus: Performance-based bonuses and achievement sharing (unlimited potential).
- Career Path: Clear, personalized roadmap for career advancement and professional growth.
Insurance & Welfare
- Insurance: Full participation in Social Insurance, Health Insurance, and Unemployment Insurance as per labor law.
- Health Care: Premium annual health check-ups at top-tier hospitals (Hong Ngoc, Thu Cuc, Vinmec).
- Allowances: Official employee allowances and daily life care benefits (100% covered).
- Leave & Celebrations: Benefits for weddings, maternity, and compassionate leave. Gifts and bonuses for public holidays (New Year, April 30, Sept 2).
Working Environment
- Culture: Dynamic, professional, and international working environment.
- Perks: Daily tea-break (15:00 – 15:30), modern office space, and global project exposure.
- Schedule: Monday – Friday (Off Saturday & Sunday).
- Work Location: The West Building, 265 Cau Giay, Cau Giay District, Hanoi.
