[TDC00999] - User Acquisition (UA) Marketing (App Mobile)

Từ 1 năm kinh nghiệm

Đăng 1 ngày trước

15 - 50tr/tháng

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Role Overview

As a User Acquisition (UA) Marketing Specialist, you will own the growth engine of our mobile apps across global markets. You will plan, launch and scale paid campaigns on major ad networks, turning data into actionable insights to acquire high-quality users at an efficient cost and drive ROAS, revenue and profit. Working closely with the Product, Creative and Data teams, you will shape creative strategy, ASO and monetization to deliver sustainable, long-term growth for our AI, Health & Wellness and Utility products.

Responsibilities

Develop monthly/quarterly UA plans for our mobile apps, including performance evaluation and forecasting.
Plan, manage and optimize UA campaigns across multiple channels (Google, Apple Search Ads, Facebook, TikTok, AppLovin, etc.) to achieve ROAS, revenue and profit KPIs.
Work closely with ad network representatives to plan campaigns and optimize performance.
Analyze and optimize App Store Optimization (ASO) on both iOS and Android.
Collaborate with Product and Creative teams to produce high-quality ads (videos, banners, playable ads), test variations and iterate based on performance data.
Work with Product Owners and designers to analyze in-app user behavior, improve retention and optimize monetization strategies.
Conduct market research for creative ideation, product improvement and competitor analysis; stay up to date with market trends and emerging UA opportunities.
Other tasks as assigned by the Team Lead/Manager.

We hope you have

Knowledge and Experience:

At least 1 year of experience in digital marketing, preferably in User Acquisition for mobile apps/games.
At least 3–6 months of hands-on experience running ad campaigns on Google, Facebook and TikTok, with a solid understanding of each network's platform and core algorithms (minimum spend of VND 10M/day).
Bachelor's or College degree in Marketing, Business or a related field.
Experience with AI products/AI apps is a plus.
Nice to have: experience in cross-border selling, games or app marketing; familiarity with Firebase, MMP (Mobile Measurement Partners) and BI tools; Agile methodologies and global market campaigns.
Knowledge of analytics and market intelligence tools such as AppsFlyer, Adjust, Firebase, App Annie (data.ai) and Sensor Tower is a plus.
Knowledge of the mobile app/game market is a plus.

Skill on:

Proficiency in planning, running and optimizing paid campaigns on Google, Apple Search Ads, Facebook, TikTok and AppLovin.
Strong data-driven mindset with excellent analytical skills to evaluate performance and make decisions from data.
Proficient in English communication (written and spoken).
Strong problem-solving, communication and teamwork skills.
Proactive, responsible and eager to learn.
Can-do attitude and growth mindset; able to work collaboratively in a fast-paced environment.

WE OFFER:

Compensation

Competitive gross salary (open from gross 15M up to 50M), negotiable based on your experience and skills, with salary reviews twice a year
100% salary during the 2-month probation period
Social, health and unemployment insurance (SHUI) paid on your full salary
13th-month salary
Performance bonuses twice a year, plus hot bonuses for outstanding results
Birthday and holiday bonuses (all national holidays, 8/3, 20/10 and International Men’s Day 19/11), plus gifts for special occasions such as weddings and funerals
Lunch allowance

Time off

12 annual leave days per year
3 sick-leave days per year
1 birthday-leave day
Other leave according to Vietnamese labor law

Health and wellbeing

Private health insurance (PVI Care)
Annual health check-up
Weekly sports clubs (badminton, soccer)
Free coffee, tea, snacks and fruit

Growth and culture

Work on large-scale mobile apps for global markets
Personalized training and development plans, with dedicated programs for high-potential employees heading toward senior or leadership roles
A collaborative, supportive team that grows together
Annual company trip (including international travel, 2025 – China, 2026 - Taiwan), team-building events and entertainment activities
Company-provided laptop/device

Location & Working Time

100% Onsite at our office: Street 45, An Khanh Ward, HCMC.
Working hours: Monday – Friday, 9:00 AM – 6:30 PM, with a 1.5-hour lunch break

Kỹ năng

User Acquisition, Digital Marketing, Mobile Advertising, Google Ads, Apple Search Ads, Facebook Ads, TikTok Ads, AppLovin, App Store Optimization, ROAS, Data Analysis, Firebase, AppsFlyer, Adjust, App Annie, Sensor Tower, Agile