[TDC00941] - Fresher UA (IAA to Hybrid Roadmap)

Core Role/Responsibilities:

- Execute and monitor daily UA campaigns on Meta Ads, Google Ads (UAC), and TikTok Ads under Senior guidance.

- Phase 1 (Clean IAA Focus): Master execution of clean/white-hat IAA apps (Video Downloader, Utilities, Casual), optimizing CPI, CTR, CVR, install volume, and monitoring ad delivery without policy violations.

- Phase 2 (Transition to Hybrid): Gradually ramp up to Hybrid apps (IAA + IAP/Subscription), learning to monitor blended metrics (eCPM, in-app ad impressions, and trial/purchase events).

- Conduct creative testing (A/B testing ad formats, hooks, copy) and coordinate with Video/Creative designers.

- Track attribution metrics daily via MMP (AppsFlyer/Singular) and internal sheets to eliminate data discrepancy.

- Maintain strict compliance with platform policies and asset hygiene protocols (AdsPower, static proxies, BM/BC governance).

Experience Requirement:

- 3 months – 1 year of experience in Digital Marketing, Media Buying, or Mobile App UA (fresh graduates or candidates transitioning from E-com/POD/Facebook Ads with strong data mindset are welcome).

- Foundation in Facebook Ads Manager, Google Ads, or TikTok Ads.

- Eager to master white-hat, clean app scaling; strictly non-grey/black-hat mindset.

- Basic understanding of mobile app metrics (CPI, CPM, CTR, Retention, eCPM, ROAS).

- Good command of English (reading/writing) to communicate cross-border with technical teams (India Devs).

Skills Requirement:

- Fast learner with high analytical acumen and strong logical thinking.

- Solid Excel/Google Sheets skills for cohort and spend tracking.

- Basic knowledge of Mobile Attribution (MMPs like AppsFlyer, Singular) and event tracking concepts.

- High responsibility, discipline, and attention to detail when executing campaign budgets.

- Growth mindset: ability to absorb mentoring and systematically transition analytical skills from pure IAA volume metrics to Hybrid/tROAS value optimization.

Tool Stack:

AppsFlyer, Singular, Firebase, Meta Ads Manager, Google Ads (UAC), TikTok Ads Manager, AdsPower, Google Sheets, Canva/CapCut (basic).

KPIs:

100% Policy Compliance: Zero ad account/BM suspensions due to basic setup or policy errors

Maintain daily campaign pacing and CPI/CPA within assigned budget thresholds

Deliver minimum Creative Testing output (testing 5–10 new creative hooks/variants weekly)

Maintain clean data tracking and zero discrepancy between ad networks and MMP dashboards

Successfully progress along the IAA-to-Hybrid roadmap: independently launch and optimize a Hybrid test campaign by Month 3

Benefits:

- Salary + commission

- Social insurance and private health insurance; annual health check-ups;

- Work equipment provided;

- Mid-year trip & year-end party;

- Internal and external training opportunities; performance bonuses and holiday bonuses; sports activities, birthday celebrations, Happy Friday, and employee support/condolence benefits.

User Acquisition, Media Buying, Meta Ads, Google Ads, TikTok Ads, Mobile App Marketing, In-App Advertising, In-App Purchase, Hybrid Monetization, Creative Testing, A/B Testing, Mobile Attribution, AppsFlyer, Singular, Firebase, AdsPower, Google Sheets, Canva, CapCut, CPI, CTR, CVR, eCPM, ROAS, MMP, Campaign Optimization, Policy Compliance