[TDC00959] - Product Monetization Middle / Senior (Ads-First / IAA)

Từ 1 năm kinh nghiệm

Đăng 6 ngày trước

25 - 50tr/tháng

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Company is a dynamic IT software company specializing in innovative mobile applications for global markets, including the US and Australia.
With a team of 50+ professionals, we foster a collaborative, professional environment focused on high-quality projects, continuous learning, and work-life balance.
Our app portfolio runs on an IAA-led hybrid monetization model, where the majority of revenue comes from in-app advertising, complemented by in-app purchases and subscriptions.

Job Summary

We are looking for a Product Monetization Middle / Senior to own and grow revenue across our portfolio of ad-supported mobile apps. Our apps run on an IAA-led hybrid model — roughly 70–80% of revenue from in-app advertising (IAA) and 20–30% from in-app purchases / subscriptions (IAP).
You will be the owner of our ad monetization logic end-to-end: ad placement and frequency rules, ad-flow and ad-serving scripts, mediation and waterfall / in-app bidding setup, and continuous A/B testing — maximizing eCPM, ARPDAU and LTV while protecting user experience and retention. This is a hands-on, data-driven role working closely with Product, User Acquisition, and Development.

Job Description

1. Ad Monetization Logic & Optimization (IAA — primary, ~70–80% of revenue)

Own the in-app ads logic across the app portfolio: ad placement, triggering rules, frequency capping, and ad-flow / “user journey with ads” for interstitial, rewarded, banner, native and app-open formats — balancing revenue against user experience and retention.
Design, build and maintain ad scripts and ad configurations (e.g., Google Apps Script, ad-request logic, ad-unit-ID mapping in an advanced-eCPM structure), coordinating with Developers on SDK integration and ad-call implementation.
Set up, operate and optimize ad mediation platforms (AdMob Mediation, AppLovin MAX, ironSource / Unity LevelPlay); build and tune Waterfalls and in-app bidding to maximize eCPM and fill.
Run structured A/B tests on waterfalls, placements, formats and frequency to lift eCPM, ARPDAU, show rate and fill / match rate.
Monitor core ad KPIs (eCPM, match / fill rate, show rate, impressions per DAU, ARPDAU, LTV); troubleshoot ad-serving issues, latency and reporting discrepancies; ensure compliance with AdMob and app-store policies.

2. Hybrid Monetization — IAP & Subscription (~20–30% of revenue)

Optimize IAP and subscription performance: pricing, packages and paywall placement, free trials, conversion rate and average transaction value.
Design and run in-app offers / liveops and retention mechanics that lift recurring revenue without cannibalizing ad revenue.
Balance IAA and IAP so total ARPDAU / LTV is maximized across the hybrid model.

3. Data, Ad Networks & Cross-functional Collaboration

Track and analyze monetization performance using Firebase, Google Analytics / GA4, BigQuery / SQL and MMPs (Adjust, AppsFlyer); turn data into prioritized optimization actions.
Manage ad-network relationships (Google AdMob, Meta Audience Network, Unity, AppLovin, ironSource, Mintegral, Pangle): onboard and test networks, apply best practices, test new features, and resolve fill / latency / policy issues.
Partner with Product Owners, UA, Developers and Designers to embed monetization into product flow and analyze App Flow for the best ad placements and IAP positions.
Conduct competitor and market research to identify new revenue streams and benchmark monetization strategy.

Requirements

1–3 years in mobile app monetization, with a focus on in-app advertising (IAA) in a hybrid (ads + IAP / subscription) model.
Hands-on experience with ad mediation platforms (AdMob Mediation, AppLovin MAX, ironSource) and waterfall / in-app bidding setup to optimize eCPM.
Solid understanding of ad logic, ad placement and ad formats (interstitial, rewarded, banner, native, app-open) and the revenue-vs-UX trade-off.
Familiarity with analytics tools (Firebase, Google Analytics / GA4) and MMPs (Adjust, AppsFlyer); data-driven decision making.
Bachelor’s or College degree in Business, Marketing, Information Technology, Mathematics / Economics, or a related field.

Benefits

Signing bonus equivalent to one month’s salary for successful candidates.
Attractive salary range: 25,000,000 – 50,000,000 VND (negotiable based on experience).
Salary reviews twice a year.
Performance bonuses twice a year, plus hot bonuses, 13th-month salary, birthday bonuses, holiday bonuses (including all national holidays, 8/3, 20/10, International Men’s Day 19/11), and special occasion gifts (weddings, funerals, etc.).
Private health insurance (PVI Care) for employees and their family members.
15 annual leave days per year + 1 birthday leave day.
Daily lunch allowance: 35,000 VND/day.
Annual company trip (including international travel), regular health check-ups, special event celebrations, and daily tea breaks.
Opportunity to work on large-scale mobile apps for global markets (US, Australia, etc.).
Clear career progression path with dedicated training to advance to senior or leadership roles for high-potential employees. Personalized training and development support for each employee.
Fun company activities including team building, entertainment, free tea break, coffee, etc.
Friendly and supportive work environment where team members grow together.

Kỹ năng

In-App Advertising, In-App Purchase, Subscription, AdMob Mediation, AppLovin MAX, ironSource, Waterfall, In-App Bidding, A/B Testing, eCPM, ARPDAU, LTV, Firebase, Google Analytics, GA4, BigQuery, SQL, Adjust, AppsFlyer, Ad Networks, Mobile Apps