[TDC01000] - Specialist, App Store Optimazation (Android)

Từ 1 năm kinh nghiệm

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12 - 30tr/tháng

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Role Overview

We are seeking an ASO Specialist to drive organic growth for our mobile products on Google Play and the App Store. You will own the ASO plan and store content, use data to guide keyword and content decisions, and work closely with Creative, Performance Marketing and Product teams.
This role covers the full ASO cycle: research, planning, content creation, store optimization, community engagement, measurement and iteration.

Why this role is worth your time

Direct impact - You own the Google Play listings for a portfolio of live apps. Your work shows up in installs and revenue, not in slide decks.
The two hottest niches on Play - AI and utilities are where competition, experimentation and learning move fastest.
The tools and the data - Paid ASO tools, Play Console access, and UA, data and product teams who share their data with you.
A clear path - Grow from Specialist to Senior ASO or ASO Lead, with performance reviews twice a year.
Build with AI, not just use it - Design AI workflows for keyword research, copywriting, localization and review analysis, and see the whole team adopt them.

Job Description

ASO & Content Management

Plan and implement ASO for mobile products (apps and games) on Google Play and the App Store.
Optimize store listings (title, keywords, description, screenshots, icon, video) to increase keyword rankings and attract high-quality users.
Research keywords and competitors on both stores to find new organic growth opportunities.
Run A/B tests on store listing elements, update listings regularly, and manage ratings and reviews to lift conversion.
Create content and content strategies for each product, and develop operational content and product operational plans.
Manage the global user community.

Delivery & Collaboration

Collaborate with Creative, Performance Marketing (UA) and Product teams to optimize the ASO plan, strategy and product quality.
Align ASO with UA campaigns, so store listings convert paid traffic well and organic keywords support overall installs.
Brief designers on store creatives (icon, screenshots, video) and review results against ASO goals.
Keep up with store policy changes, ASO trends and new tools, and bring them into the team’s ASO playbook.

Data & Analytics

Monitor and analyze ASO metrics (keyword rankings, impressions, conversion rate, installs, user quality) to make informed decisions on content selection and adjustment.
Track store rankings with ASO and analytics tools, and analyze user behavior to measure results.
Prepare periodic reports with insights and optimization proposals.

Requirements

Knowledge and Experience:

At least 1 year of experience in ASO and SEO.
Knowledge of the mobile app and game market, and of how Google Play and the App Store operate (indexing, ranking signals, policies).
Bachelor’s or College degree in Marketing, Business, IT, or a related field.
Strong writing and content creation skills.
Experience in cross-border selling, games, or app marketing is a plus.
Proficiency with tools such as AppTweak, AppsFlyer, Firebase, App Annie / Sensor Tower, Google Analytics and Google Trends is an advantage.

Skill on:

Strong data-driven mindset with excellent analytical thinking and problem-solving skills.
Basic English communication (written and spoken).
Can-do attitude, growth mindset, and self-motivation.
Ability to work collaboratively in a fast-paced environment.
Willingness to learn, research, and adapt to new marketing trends and technologies.

Benefits

Compensation

Competitive gross salary (from 12M up to 30M), negotiable based on your experience and skills, with salary reviews twice a year
100% salary during the 2-month probation period
Social, health and unemployment insurance (SHUI) paid on your full salary
13th-month salary
Performance bonuses twice a year, plus hot bonuses for outstanding results
Birthday and holiday bonuses (all national holidays, 8/3, 20/10 and International Men’s Day 19/11), plus gifts for special occasions such as weddings and funerals
Lunch allowance

Time off

12 annual leave days per year
3 sick-leave days per year (full 3 days after probation)
1 birthday-leave day
Other leave according to Vietnamese labor law

Health and wellbeing

Private health insurance (PVI Care)
Annual health check-up
Weekly sports clubs (badminton, soccer)
Free coffee, tea, snacks and fruit

Growth and culture

Work on large-scale mobile apps for global markets
Personalized training and development plans, with dedicated programs for high-potential employees heading toward senior or leadership roles
A collaborative, supportive team that grows together
Annual company trip (including international travel), team-building events and entertainment activities
Company-provided laptop/device

Location: Lan Anh Villa Area, Street 45, An Khanh Ward, HCMC.

Working hours: Monday – Friday, 9:00 AM – 6:30 PM, with a 1.5-hour lunch break

Kỹ năng

App Store Optimization, Search Engine Optimization, Keyword Research, A/B Testing, Content Creation, Google Analytics, Firebase, AppsFlyer, AppTweak, Sensor Tower, Google Trends, Data Analysis, Mobile Marketing