[TDC00991] - UA MARKETING

Từ 2 năm kinh nghiệm

Đăng 5 ngày trước

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Job Description

Plan, set up, and manage user acquisition campaigns across platforms such as Facebook, Google, TikTok, Unity Ads, AppLovin, and other ad networks.
Monitor and optimize campaign performance based on key metrics such as CPI, CPA, ROAS, LTV, CTR, and CVR to hit growth and budget targets.
Manage and allocate advertising budgets across channels and campaigns to maximize return on ad spend.
Work closely with the Creative team to brief, test, and iterate on ad creatives, and identify what drives performance.
Track, analyze, and report on campaign results, market trends, and competitor activity, translating data into actionable recommendations.
Collaborate with Data/Analytics teams to ensure accurate tracking and attribution via tools such as AppsFlyer or Adjust.
Research and evaluate new ad networks, platforms, and UA trends to continuously improve acquisition strategy.

Requirements:

Experience:

At least 2 years of experience in User Acquisition Marketing of mobile games.

Knowledge & Skills:

Hands-on experience running campaigns on platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, Unity Ads, or AppLovin.
Solid understanding of UA and performance metrics: CPI, CPA, ROAS, LTV, CTR, CVR, retention, and payback period.
Strong analytical skills; comfortable working with large data sets in Excel/Google Sheets to guide decisions.
Familiarity with mobile measurement partners (MMPs) such as AppsFlyer or Adjust, and mobile attribution concepts.
Good understanding of the mobile gaming market and user behavior across genres.
Able to work closely with Creative and Data teams to translate performance insights into action.

Soft Skills:

Clear communication and strong collaboration across cross-functional teams.
Detail-oriented, data-driven, and comfortable managing budgets under tight deadlines.
Proactively keeps up with market trends and adapts quickly to platform or policy changes.

Benefits

Working time: 9:00 AM – 5:30 PM, lunch break 12:00 PM – 1:30 PM
Competitive, negotiable salary that reflects your ability and experience.
Mandatory insurance contributions at 100% of your salary, starting from your probation period.
15 days of annual leave.
Flexible hybrid working policy.
Monthly team-building budget of $60 to help build team spirit.
Company trips, annual health check-ups, and premium health insurance (planned – to be finalized)
An international, dynamic work environment where every idea is heard and valued.

Kỹ năng

User Acquisition, Mobile Games, Facebook Ads, Google Ads, TikTok Ads, Unity Ads, AppLovin, CPI, CPA, ROAS, LTV, CTR, CVR, Excel, Google Sheets, AppsFlyer, Adjust, Mobile Attribution, Performance Marketing, Digital Marketing