Our client is a cross-border e-commerce and print-on-demand (POD) company, partnering with sellers to bring their products to international markets — primarily the United States.
We operate a seller-partnership model: our team helps sellers launch, scale, and succeed across global marketplaces, supported by our operations, fulfillment, and payment infrastructure.
As we expand our international seller base, we are looking for a Senior BD to open and grow new seller markets from the ground up.
Role Purpose
Develop and grow new international seller markets beyond Vietnam, building a healthy pipeline of quality sellers for company. This is a “hunt and nurture” role — you will both open new markets and activate sellers to the point of real, recurring revenue.
Key Responsibilities
Research and open new international seller markets (US, EU, SEA, etc. — beyond VN): identify high-potential seller segments, entry channels, and go-to-market approaches for each market.
Directly source, approach, and sign new sellers — leveraging your existing network and cross-border seller communities, industry groups, events, and payment/logistics partners.
Own the full onboarding lifecycle: from first contact through negotiation to activating each seller to their first revenue within target timelines.
Build and manage a tiered seller pipeline, ensuring a steady flow of new sellers and a strong bench of high-potential accounts.
Partner with Account Management to hand off activated sellers, and with operations/payments teams to remove barriers for new sellers going live.
Monitor markets and competitors; propose policies, incentive packages, and tailored approaches per market.
Success Metrics (KPIs)
New international sellers signed & activated per month.
Activation rate of new sellers reaching the target revenue threshold within 60–90 days.
Gross profit (GP) contribution from newly acquired sellers.
Number of new markets successfully opened.
Pipeline quality — count of high-potential prospects.
Requirements
Must-have
Experience: 3–5 years in BD / Account Management within cross-border payments, cross-border fintech, or platforms serving international e-commerce sellers — candidates from WorldFirst, PingPong, Payoneer, LianLian and similar are strongly preferred.
Industry knowledge: deep understanding of cross-border e-commerce / POD and the international seller profile (Amazon, Etsy, TikTok Shop, Shopify, marketplaces, etc.).
Network: an existing seller/partner network and the ability to bring and activate sellers from the first months.
Language: strong business-level English for direct work with international sellers.
Skills: strong negotiation, relationship-building, and data-driven mindset (comfortable reading revenue/GP and managing a pipeline by the numbers).
Preferred
Experience opening new markets from scratch.
Experience working with sellers outside Vietnam and China.
Understanding of cash flow, fees, and the payment pain points of cross-border sellers.
Who We’re Looking For
You’re currently an AM/BD at a cross-border payments company — every day you talk to exactly the kind of sellers company needs. You understand how they make money, where their pain points are, and you have the relationships to hit the ground running instead of starting from zero. At , you’ll use that edge to build a new international seller business from the ground up, with real ownership and a bonus tied directly to the results you create.
Benefits
VND 35–50M/month + uncapped performance bonus.
Ownership of a new market vertical, with support from operations and payments teams.
[Add: social insurance, salary review cycle, working environment, other perks.]
