[TDC00860] - Middle UA

Core Role/Responsibilities:

- Execute ad campaigns by app, network, and geo.

- Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate.

- Analyze cohorts, track LTV to adjust business strategy.

- Able to perform A/B testing for creatives, audiences, and campaign settings

- Proactively test new audiences, expand ad networks.

- Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase).

Experience Requirement:

- 1 - 3 years of hands-on experience in Mobile App User Acquisition.

- Experience in Subscription, IAP, or Freemium mobile products.

- Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads.

- Proven experience managing global performance campaigns.

- Familiarity with AppsFlyer/Adjust and Firebase is preferred.

- Strong learning ability and data-driven mindset.

Skills Requirement:

- Solid understanding of Subscription/IAP business models.

- Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate

- Ability to analyze cohorts, retention, LTV, and ROAS.

- Strong knowledge of mobile attribution and MMP metrics.

- Able to independently identify creative winners and optimization opportunities.

- Basic understanding of P&L and UA budget optimization.

Tool Stack:

- AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat.

KPIs:

- Optimize Spend Efficiency

- Maintain CPI within target thresholds

- Optimize Cost Per Trial and Cost Per Paid User

- Achieve D7/D30 ROAS targets

- Improve Trial-to-Paid Conversion Rate

- Increase Subscription Renewal Rate

Benefits:

- Salary + commission

- Social insurance and private health insurance; annual health check-ups;

- Work equipment provided;

- Mid-year trip & year-end party;

- Internal and external training opportunities; performance bonuses and holiday bonuses; sports activities, birthday celebrations, Happy Friday, and employee support/condolence benefits.

User Acquisition, Mobile App Marketing, Performance Marketing, Meta Ads, Google Ads, TikTok Ads, AppsFlyer, Adjust, Firebase, CPI Optimization, ROAS, LTV, Cohort Analysis, A/B Testing, Subscription, IAP, Ad Monetization, Mobile Attribution, MMP, P&L, Budget Optimization